If you work in the field of active travel, consider the potential benefits that bike-sharing could bring to your city. By making bikes easily accessible, cities can encourage more people to cycle, reducing dependence on cars and making cities more sustainable, liveable, and accessible for everyone. How to start a bike-sharing scheme for a healthier and happier cityīike-sharing schemes are an effective way to increase the modal share of cycling and bring numerous benefits to cities and their residents. In addition, cycling can save people money on transportation costs, which can be especially important for people on low incomes. Placing bike-sharing stations can also be beneficial to nearby shops as people seek out stations in streets they may not usually visit. Furthermore this sustainable form of transport is available 24-7 meaning people can always get home, no matter the time.Įconomic Benefits: Encouraging more people to cycle benefits the local economy as cyclists can easily park outside shops, increasing foot traffic. By placing bike-sharing stations in areas where other transport networks are not, the scheme helps residents be better connected. Social Benefits: Bike-sharing schemes can help bring communities together. Cycling can help reduce the risk of heart disease and strokes, and can also improve mental health by reducing stress levels. Health Benefits: Cycling is an excellent form of exercise, and by encouraging more people to cycle, cities can help improve the health of their residents. Increased cycling brings a range of benefits to residents, including health, social, and economic benefits. > London cyclists can earn while they ride - with digital ad panelsīy contrast, the bike we reported on earlier this week advertising restaurant chain Wagamama was a distinctly lo-fi example – and the business was criticised by cyclists for taking up a bike parking space, among other things.How residents benefit from bike-sharing schemes Using bikes to advertise is a concept almost as old as the bicycle itself, of course, although we’re increasingly seeing a high-tech approach such as through ad panels in London. “This is a great opportunity for the many students who get around our lovely city via bike, if you're already cycling around Newcastle upon Tyne, then why not get paid to do it?” “Forget part time bar jobs that keep you up all night, forget the nightmare of retail handling customers all day long and forget attempting to scrape together some money from recycling your old textbooks – try AdBike instead. “This is a different option for students who like keeping fit and healthy, or care about the environment, or simply want to try something new. More information about AdBike can be found on its website, where prospective riders are told: “Forget the stress of trying to balance working life with the student lifestyle and your studies, and simply jump on your bike and start cycling! “This is a really good city to start in, we’ve got plans to expand across the North of England next, starting in Manchester,” Zolotukhin added. Since their business has not yet been registered, the founders have been unable to monetise their venture, but are raising awareness through bikes carrying their own branding – although ultimately, they believe it could be as popular as apps such as Uber. “And if you make more journeys, you’ll earn more.” “We estimate you could make about £40 a month, just for the journeys you were doing anyway. Zolotukhin said: “Say you’re a student living in Jesmond, and five days a week you cycle to campus and back. Once a campaign finishes, the riders bring their bike back to AdBike so the next campaign can be mounted on it. Users have to not only ensure they start an app when they begin a trip, but also need to take a photo of their bike before and after, to prove they did the journey with the advertising in place. The initiative, targeted primarily at students who ride bikes, has been devised by Sergey Elizarov, aged 22, and Nikita Zolotukhin, 21, who hope to eventually expand it to other cities.Īn app that works on both iOS and Android devices records the time and distance travelled, with cyclists earning ‘points’ that translate into hard cash – and which can vary, for example more are awarded for a campaign targeted at a particular area. Two business students in Newcastle are launching a scheme that will let cyclists earn money while riding their bikes by carrying advertising on the frame and wheels.Ĭalled AdBike, vinyl stickers advertising local businesses will be attached to plastic boards that fit on the wheels and in the triangle formed by the top, down and seat tubes, reports Chronicle Live.
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